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> Nothing pisses me off quite like the time waste that is podcast advertising. Why would you be more willing to pay to an app developer who will shut down the

> Nothing pisses me off quite like the time waste that is podcast advertising. Why would you be more willing to pay to an app developer who will shut down the revenue stream for the content creator, than to listen to the ads and therefore fund the content creator?

Operyl 8y ago
The interesting thing about this is that the listener already isn't likely to be a converted customer from the ad anyway, and these podcast ads are recorded in place for forever (and as such are usually, in my experience, a fix cost and not variable like ad images). So, it doesn't seem likely that the creator is making "less" as you imply, at least not immediately.
shittyadmin 8y ago
Unlike with web advertising, you're still downloading the ad in this case, there's no way for the creator or the advertiser to tell that you blocked it after. I've never bought anything from an ad, never intentionally clicked one or visited a link from a podcast ad. There's truly no difference for me. Their revenue stream will remain intact, the kind of people who do that will keep doing that.
- ucaetano 8y ago
  The revenue stream won't remain intact. This lowers the effectiveness of ads in the long run, reducing the price of ads and reducing the revenue for content producers. There's no way to spin this around: this reduces revenue for the creator of the free content you're consuming (and for all other creators). Everyone loses, except for the app maker, that makes money (if they are selling the app) by sucking it out of the content creators.
  - shittyadmin 8y ago
    I don't think so, the people who would use this are likely to be the same people who click the skip 30s button now and wouldn't buy things from ads anyways. The only reason this doesn't work out in browser based ones is because we block at the HTTP level and they pay per impression not per spot/per download like podcast advertising. But if you do happen to be right and the model falls apart, that's even better. I'll gladly chip a bit of money to creators who are worth it, but right now there's no easy and affordable way to do that. I actively want to see advertising based business models fail so we can see those systems evolve. I hate ads.
  - rebuilder 8y ago
    I'm going to spin it around: It reduces revenue from ads, thereby reducing advertising. Now the question is, how much content do you think is both something you truly want to listen to and something few people are willing to directly support financially. Personally, I'm starting to think that maybe all the crud advertising enables is just another downside to ads, not the benefit in the cost-benefit analysis.
    - ucaetano 8y ago
      So you'd kill advertising and content for everyone else just because you're personally willing to fork up money?
      - jlarocco 8y ago
        I don't know about the OP, but I would. The advertising industry has repeatedly shown itself to be sleazy and underhanded and willing to throw everybody under the bus to make money for themselves. Spam, malware, pop-up ads, tracking cookies, extra loud volume commercials, etc. They can't go out of business fast enough, IMO. You probably wouldn't defend a pay-day loan business, so why defend advertisers?
      - rebuilder 8y ago
        I don't have that power, and even if I did, I wouldn't ban advertising. That's not what I'm suggesting at all. I'm saying I'm growing skeptical that the content advertising finances is actually valuable to the consumer, and am starting to think it may actually be harmful. A lot of media is designed to be addictive, hooking the consumer in order to create a captive audience for ad delivery. I'm no longer sure the ads themselves, or even the tracking they often entail, are the worst thing about the whole system. That's why I'm not too bothered about giving people the tools to not see or hear ads if they so choose.
        jeena 8y ago
        > that the content advertising finances is actually valuable to the consumer They are not, advertisement never creates value for the society, it's a 0-sum game. They never add value they only shift the stream of money from a producer which makes a good product which would sell without ads to a producer which has money to invest in ads to trick people to buy the worse product.
  - jlarocco 8y ago
    >The revenue stream won't remain intact. This lowers the effectiveness of ads in the long run, reducing the price of ads and reducing the revenue for content producers. That would only be true if everybody hearing the ad responded to it. Obviously that doesn't happen, and there's an implicit assumption in advertising models that only some percentage of the listeners/viewers will respond to the ads. People blocking the ads are unlikely to respond anyway, so whether they block the ads or not doesn't make much difference in the long run.
  - na85 8y ago
    >The revenue stream won't remain intact. This lowers the effectiveness of ads in the long run, reducing the price of ads This is a good thing. >and reducing the revenue for content producers. They'll just have to be creative in finding ways to monetize.
- blang 8y ago
  >I've never bought anything from an ad Do you mean any ad ever, or just a podcast ad? If it's the former that is a pretty bold claim.
  - jeena 8y ago
    Really? At least for ads which track the click I am almost certain that I can say that I never have. I've been using AdBlock since the very early stages when it was available and even before I actively avoided clicking on ads. It might be that before AdBlock I would have seen ads about something so that my subconscious mind attributed the constant reminder about that product with some kind of quality (like TV ads). Then, once I had to buy a product which did what this one did I would more probably buy the one which I felt I knew already. But that is a negative thing about ads, not a positive.
notafraudster 8y ago
I dislike advertising more than I like the modal podcast I listen to. Isn't the question obvious? Why do people pay for any <X> and not <Y>? Because they've decided <X> is a better buy. The real surprise here shouldn't be that I or anyone else holds that view, it should be that podcast providers pursue a revenue strategy that makes their customers take money they're clearly willing to spend on podcasts and spend it elsewhere to make podcasts enjoyable.
JoshTriplett 8y ago
I'd be happy to fund the authors, with money. I don't ever want to see or hear another advertisement in my life, and I never will. If there's an option to pay the authors, great. I'd love to see adblockers so successful that that "revenue stream" becomes completely worthless and nobody considers advertising again.
plorkyeran 8y ago
I would prefer to instead pay the content creators for an ad-free version, but many of them don't sell that.

Operyl 8y ago

The interesting thing about this is that the listener already isn't likely to be a converted customer from the ad anyway, and these podcast ads are recorded in place for forever (and as such are usually, in my experience, a fix cost and not variable like ad images). So, it doesn't seem likely that the creator is making "less" as you imply, at least not immediately.

shittyadmin 8y ago

Unlike with web advertising, you're still downloading the ad in this case, there's no way for the creator or the advertiser to tell that you blocked it after. I've never bought anything from an ad, never intentionally clicked one or visited a link from a podcast ad. There's truly no difference for me. Their revenue stream will remain intact, the kind of people who do that will keep doing that.

ucaetano 8y ago
The revenue stream won't remain intact. This lowers the effectiveness of ads in the long run, reducing the price of ads and reducing the revenue for content producers. There's no way to spin this around: this reduces revenue for the creator of the free content you're consuming (and for all other creators). Everyone loses, except for the app maker, that makes money (if they are selling the app) by sucking it out of the content creators.
- shittyadmin 8y ago
  I don't think so, the people who would use this are likely to be the same people who click the skip 30s button now and wouldn't buy things from ads anyways. The only reason this doesn't work out in browser based ones is because we block at the HTTP level and they pay per impression not per spot/per download like podcast advertising. But if you do happen to be right and the model falls apart, that's even better. I'll gladly chip a bit of money to creators who are worth it, but right now there's no easy and affordable way to do that. I actively want to see advertising based business models fail so we can see those systems evolve. I hate ads.
- rebuilder 8y ago
  I'm going to spin it around: It reduces revenue from ads, thereby reducing advertising. Now the question is, how much content do you think is both something you truly want to listen to and something few people are willing to directly support financially. Personally, I'm starting to think that maybe all the crud advertising enables is just another downside to ads, not the benefit in the cost-benefit analysis.
  - ucaetano 8y ago
    So you'd kill advertising and content for everyone else just because you're personally willing to fork up money?
    - jlarocco 8y ago
      I don't know about the OP, but I would. The advertising industry has repeatedly shown itself to be sleazy and underhanded and willing to throw everybody under the bus to make money for themselves. Spam, malware, pop-up ads, tracking cookies, extra loud volume commercials, etc. They can't go out of business fast enough, IMO. You probably wouldn't defend a pay-day loan business, so why defend advertisers?
    - rebuilder 8y ago
      I don't have that power, and even if I did, I wouldn't ban advertising. That's not what I'm suggesting at all. I'm saying I'm growing skeptical that the content advertising finances is actually valuable to the consumer, and am starting to think it may actually be harmful. A lot of media is designed to be addictive, hooking the consumer in order to create a captive audience for ad delivery. I'm no longer sure the ads themselves, or even the tracking they often entail, are the worst thing about the whole system. That's why I'm not too bothered about giving people the tools to not see or hear ads if they so choose.
      - jeena 8y ago
        > that the content advertising finances is actually valuable to the consumer They are not, advertisement never creates value for the society, it's a 0-sum game. They never add value they only shift the stream of money from a producer which makes a good product which would sell without ads to a producer which has money to invest in ads to trick people to buy the worse product.
- jlarocco 8y ago
  >The revenue stream won't remain intact. This lowers the effectiveness of ads in the long run, reducing the price of ads and reducing the revenue for content producers. That would only be true if everybody hearing the ad responded to it. Obviously that doesn't happen, and there's an implicit assumption in advertising models that only some percentage of the listeners/viewers will respond to the ads. People blocking the ads are unlikely to respond anyway, so whether they block the ads or not doesn't make much difference in the long run.
- na85 8y ago
  >The revenue stream won't remain intact. This lowers the effectiveness of ads in the long run, reducing the price of ads This is a good thing. >and reducing the revenue for content producers. They'll just have to be creative in finding ways to monetize.
blang 8y ago
>I've never bought anything from an ad Do you mean any ad ever, or just a podcast ad? If it's the former that is a pretty bold claim.
- jeena 8y ago
  Really? At least for ads which track the click I am almost certain that I can say that I never have. I've been using AdBlock since the very early stages when it was available and even before I actively avoided clicking on ads. It might be that before AdBlock I would have seen ads about something so that my subconscious mind attributed the constant reminder about that product with some kind of quality (like TV ads). Then, once I had to buy a product which did what this one did I would more probably buy the one which I felt I knew already. But that is a negative thing about ads, not a positive.

notafraudster 8y ago

I dislike advertising more than I like the modal podcast I listen to. Isn't the question obvious? Why do people pay for any <X> and not <Y>? Because they've decided <X> is a better buy. The real surprise here shouldn't be that I or anyone else holds that view, it should be that podcast providers pursue a revenue strategy that makes their customers take money they're clearly willing to spend on podcasts and spend it elsewhere to make podcasts enjoyable.

JoshTriplett 8y ago

I'd be happy to fund the authors, with money. I don't ever want to see or hear another advertisement in my life, and I never will. If there's an option to pay the authors, great. I'd love to see adblockers so successful that that "revenue stream" becomes completely worthless and nobody considers advertising again.

plorkyeran 8y ago

I would prefer to instead pay the content creators for an ad-free version, but many of them don't sell that.