Sort of interesting seeing this at the Consumer Electronics Show. Most food startups I've seen would never think of trying to exhibit at that kind of venue, but

Sort of interesting seeing this at the Consumer Electronics Show. Most food startups I've seen would never think of trying to exhibit at that kind of venue, but clearly it's an effective way for them to reach their target demographic with coverage like this. They're probably also exhibiting at food industry conferences, to get the restaurant & supermarket distribution deals, but CES gets them TechCrunch & HN readers.