You’d get a lot of value from reading an old but still relevant book from 1998: Information Rules: A Strategic Guide to the Network Economy by Hal Varian & Carl

You’d get a lot of value from reading an old but still relevant book from 1998: Information Rules: A Strategic Guide to the Network Economy by Hal Varian & Carl Shapiro that discusses several of these strategies. “Commoditize your complements” is a phrase popularized by Joel Spolsky but the book uses the broader of term: “maximize your value”. Commoditization is one of a few ways to maximize your value.