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Good thing Hipmunk chose a nice, broad and non-flight specific name. Very likely that accommodation bookings are on their long term implementation plan. The fl
by happybuy 16y ago
Good thing Hipmunk chose a nice, broad and non-flight specific name.
Very likely that accommodation bookings are on their long term implementation plan. The flight bookings could also just be a good customer acquisition tool to on-sell additional bookings & services.
- deleted 16y ago[deleted]
- zach 16y agoOrbitz turned out okay despite having a flight-related name, right? I like choosing a broad name (there's certainly enough examples of that within travel) but I'm more interested to see how the cutesy name and branding works for them. It seems like an easy way to help people remember it but my first impression is a little negative. We'll see, I'm sure.
- happybuy 16y agoYes I think the name Hipmunk and cutesy positioning works in a sense that it seems small and relatable, a counterpoint to a lot of their competitors branding. As a challenger brand I think 'hipmunk' works better than a generic non-emotive name would.
- kn0thing 16y agoAll part of our plan! Hehe. Well, hipmunk was chosen for slightly different reasons (but boy is it non-flight specific and mascot-able) http://money.cnn.com/2010/08/19/technology/hipmunk/ http://money.cnn.com/2010/08/19/technology/hipmunk/