4 ms·

This long manipulative answer just reminds me why I hate salesmen. All I need to know is whether a product is either cheaper or better in some way. And I need

• ken 8y ago
  It's definitely a white collar answer. Try to sell someone a hammer this way and I imagine you'll be laughed out of the workshop.
  • kstenerud 8y ago
    Which is why you wouldn't sell a hammer this way. Instead, you'd listen to what they have to say about the hammers they do use. Maybe they don't like the grip, or the balance, or maybe it's too heavy or light for the job. Maybe they don't like the claw digging into them from their tool belt while they crawl around tight spaces. Maybe the quality is crap. Maybe it's damaging the thing they're working on. The point is, you find out what they need, you make it, and then you sell it by using their own language to explain your product and how they'll benefit from it.
• spaceflunky 8y ago
  But he does explain why 'the pen' is better. He explains that his "nice" pen is a good way to honor important milestones of the company which in turns leads to better productivity. His argument is one of morale (i.e. 'honor important milestones with a tool worthy of said accomplishments builds morale, which is important for productivity.') Whether you believe his argument or not is up to you, you're the customer. But he makes a well rationed and reasonable argument in a very short amount of time which is impressive. Not everything is sold on "speed and feeds" as they use to say in the old computer days.