Uh, well, it’s not about whether the platform serves the content well, or whether the platform introduces disruptive artifacts into the delivery. It’s really a

Uh, well, it’s not about whether the platform serves the content well, or whether the platform introduces disruptive artifacts into the delivery. It’s really about finding the eyeballs where they live, because there might be no other way to get in front of them. Some platforms really can claim a monopoly on a cross section of eyeballs that only use their site. Some people only use Twitter. Some people only use Facebook. Much in the same way some people absolutely refuse all name brand social media. How do you barge in and get in front of them? Well, that’s the trick, isn’t it? Most people engage in this sort of isolation, because they don’t want advertisers barging in, and prying into their maxed-out attention span.