This looks to me like the author just stumbled upon this design pattern and felt compelled to write about it. It has been covered multiple times on HN and elsew

This looks to me like the author just stumbled upon this design pattern and felt compelled to write about it. It has been covered multiple times on HN and elsewhere. What I do find ironic is how popular 9:41 has gotten amongst other product brands. And I am sure it's not for the reasons Apple is doing it.