I think that with GitHub the "unlimited" is understood to mean "in repo count". You can create as many repos as you want and still get the same quality of servi

I think that with GitHub the "unlimited" is understood to mean "in repo count". You can create as many repos as you want and still get the same quality of service. You are not punished for creating more repos, you just have some limitations on (all) the repos you can create. With cell phone data, "unlimited" is understood to mean "in quantity". However, once you reach a not-all-that-hard-to-hit threshold in that same metric, your quality of service degrades severely. I don't think anyone would have any issue if a carrier sold an "unlimited data" plan that provided that degraded quality of service from the start and didn't throttle based on actual usage. They would just factor the tradeoff into their purchasing decision and choose a plan appropriately. The problem is that the carriers advertise both the higher speed and the unlimited-ness when you can't actually have both at the same time.