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Interesting article. Any literature/thoughts on when to commoditize complements rather than trying to vertically integrate? Private repos might be a complement
by dhh2106 8y ago
Interesting article.
Any literature/thoughts on when to commoditize complements rather than trying to vertically integrate? Private repos might be a complement to github's other business, but it doesn't naturally follow that they should commoditize it in all situations
- sah2ed 8y agoYou’d get a lot of value from reading an old but still relevant book from 1998: Information Rules: A Strategic Guide to the Network Economy by Hal Varian & Carl Shapiro that discusses several of these strategies. “Commoditize your complements” is a phrase popularized by Joel Spolsky but the book uses the broader of term: “maximize your value”. Commoditization is one of a few ways to maximize your value.