3 ms·

It's not the quantity they spent; it's the efficacy of the micro-targeting. https://www.nytimes.com/2017/11/01/us/politics/russia-2016-election-facebook.html h

• darkpuma 8y ago
  All parties involved were microtargetting, no? The Trump side certainly was, what with all that Cambridge Analytical shit and whatnot. How much did Trump and similar non-Russian PACs spend on microtargetted facebook ads, compared to Russian intelligence? Your article contains no hint of this. I think we're all aware that Russian intelligence was buying a lot of ads on social media, but I'm trying to understand the relative scope of this. To be frank, the scope of Russian propaganda seems dwarfed by domestic propaganda. The propagandists who deserve the most blame are probably Americans, or were paid by Americans.
• Varcht 8y ago
  But it doesn't work, right? Just look at "Project Birmingham"... https://www.washingtonpost.com/business/technology/secret-campaign-to-use-russian-inspired-tactics-in-2017-alabama-election-stirs-anxiety-for-democrats/2019/01/06/58803f26-0400-11e9-8186-4ec26a485713_story.html?utm_term=.350e17299db1 https://www.washingtonpost.com/business/technology/secret-ca...