State the problem (and convince the audience it matters) before rushing to present a solution. Exactly. A presentation that is about a "what" or "how" often sh

State the problem (and convince the audience it matters) before rushing to present a solution. Exactly. A presentation that is about a "what" or "how" often should start with the "why". The audience needs to care about what is being presented, and often the best way to do that is to remind them why they should care. Amusingly, this is itself also a talk: https://www.youtube.com/watch?v=IPYeCltXpxw https://www.youtube.com/watch?v=IPYeCltXpxw