It took me a while to realise this. I looked at all the software on my PC that I use, and I realise, almost all were recommended by either my brother or my frie

It took me a while to realise this. I looked at all the software on my PC that I use, and I realise, almost all were recommended by either my brother or my friend Joe. If he discovers anything new and nice, he'll call me and tell me, because we're both computer fellas. I will then tell a few of my contacts, and in a single day, the software joe recommended could easily reach 20 people. On the second day, those 20 people will probably spread it further. Good software needs seed marketing. You need to get the news out initially, after that people will recommend it. What one should do is add features or design around a philosophy that makes personal recommendations easy. Marketing is not neccessary if you design with marketing in mind. If your app does not get recommended it's because you've not reached your goal yet. You're not cool enough for Joe to call me and say - hey Max, check out what I just found...