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My belief is that Tim Cook's has been running Apple based mostly on inertia from Steve Jobs. As long as things worked mostly the same way, then not much needed
by mtgx 8y ago
My belief is that Tim Cook's has been running Apple based mostly on inertia from Steve Jobs. As long as things worked mostly the same way, then not much needed to be changed to the formula. It's "easy" to increase revenues, when you benefit from the previous popularity of iPhones, a lot of previous revenue, and most of what you need to do involves launching the iPhone in new countries. Actually, BlackBerry benefited from a lot of these factors, too, when its revenue kept growing outside of North America, despite losing market share rapidly to the iPhone in the US.
But now that things are getting more different, such as prices becoming much higher, a possible economic downturn around the corner, mid-range phones becoming "good enough" for most people, the loss of subsidies from carriers, and so on, Tim Cook is getting a little "lost" in all of this, and doesn't know the best way forward. Worse, he may have already chosen a way forward (Apple becoming more "fashion-focus" for instance) and it may be the wrong way.
- vlovich123 8y agoBetween AirPods & Watch Tim Cook has overseen the creation of a Fortune 300 company within Apple in the wearable space. Not sure why people give Tim Cook shit. The fact of the matter is that all of tech is struggling at the moment with China tensions & overall economic volatility.
- addicted 8y agoThis was probably a good time for Apple to broaden their mac range, and expand their computer market share. Under the Steve Jobs era, the Mac was always a premium product, and focused on capturing industry profits rather than market share. I think switching to focusing on market share would have been a very good change for them to make. As a high end product, the mac is likely not gonna make them much more profits than it already does. However, additional market share would further strengthen their customer base for the areas which will make them money. iPhones, iPads, and services. If Apple were to release a 5-600$ laptop it likely wouldn't make them much money, but it would create more mac users, and I suspect mac users are significantly more likely to own iPhones and pay for services like iCloud and Apple Music than Windows and Linux users. And TBH, Apple has a massive market in the enterprise just waiting for some competition. You can see this in the rapid and popular uptake of Google @ Work services, and Chrome OS in the enterprise and education services. People were looking for a simpler alternative to the entire MS Exchange ecosystem, and once again, while these may not have been massive money spinners on their own (though they definitely could have been that as well), they would form a strong solid base to sell iPhones to.
- JumpCrisscross 8y ago> I think switching to focusing on market share would have been a very good change for them to make This would kill Apple. It's a profit share company. It's a profit share culture. Customer and culture are tightly knit; you don't change one without altering the other.