Larger screens tend to lead to people to use their phones more, which results in more app purchases[0]. (which results in more money being made in Apple's servi

Larger screens tend to lead to people to use their phones more, which results in more app purchases[0]. (which results in more money being made in Apple's services division). It's a way to offset the decrease in new phone sales. [0] https://www.wsj.com/articles/apple-banks-on-bigger-screens-to-drive-iphone-growth-1536505200 https://www.wsj.com/articles/apple-banks-on-bigger-screens-t...