The price is a big factor. Yes , people will buy the luxury phone , because there is a demand for that but it’s limited. Governments of so many counties spendi

The price is a big factor. Yes , people will buy the luxury phone , because there is a demand for that but it’s limited. Governments of so many counties spending so much money to financially educate people. They are not that stupid. I was going to do an upgrade , when XS and XS Max price was announced I was thinking that’s too much I’ll just buy the 1 y.o. iPhone X and that’s it. Instead they pushed “budget” $800 phone. Phones are going from specs competition back to normal branding and appealing. Means there will be strong resistance to buy not premium phone for premium price. They raise the price since 2 y.o. iPhone 7 almost 2 times. iPhone 7 was the premium device for the same price as XR. The main mistake they did is abandon iPhone X. They should release iPhone X , XR could be iPhone X hardware with non OLED screen , and price lower then X , that would stimulate the demand. Instead I will wait for the next year to switch to relatively new borderless form factor. And first time ever I’m checking what’s Samsung i going to present. I’m just not that stupid to spent $1,500 for smartphone even premium one , also not going to spent $800 for outdated XR. The main benefit of new iPhones is borderless trend introduced by Xiaomi 3 years ago. With outdated screen the benefits of this solution are zeroed. That’s actually why iPhone 8 lineup also failed. It’s not borderless. Instead of stimulating the biggest reason to upgrade Apple locked it with extreme pricing and not leveraging biggest trend for 3 years. Only premium segment of Apple products got this trend.