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Last month, a Redditor explained why the SE form factor likely won't be returning. https://www.reddit.com/r/apple/comments/a68a1v/we_get_it_you_like_the_size_o

Last month, a Redditor explained why the SE form factor likely won't be returning. https://www.reddit.com/r/apple/comments/a68a1v/we_get_it_you_like_the_size_of_your_se_no_its_not/ https://www.reddit.com/r/apple/comments/a68a1v/we_get_it_you...

kylec 8y ago
That was just one person's opinion. Now that earnings are down, I'd guess that there's someone at Apple floating the idea of a releasing a small iPhone to boost sales, because there's a small but vocal minority of people that really want one and will immediately buy it.
kyrra 8y ago
Larger screens tend to lead to people to use their phones more, which results in more app purchases[0]. (which results in more money being made in Apple's services division). It's a way to offset the decrease in new phone sales. [0] https://www.wsj.com/articles/apple-banks-on-bigger-screens-to-drive-iphone-growth-1536505200 https://www.wsj.com/articles/apple-banks-on-bigger-screens-t...
Despegar 8y ago
It's also much better for the platform that there isn't such a wide range between screen sizes. It's incredibly hard to make UIs scale from the SE to the XS Max and both be as functional and good looking on both.
- zozbot123 8y ago
  > It's also much better for the platform that there isn't such a wide range between screen sizes. Not a wide range? What about the iPad and iPad Pro? iOS apps need a responsive interface anyway.
  - graeme 8y ago
    Ipad apps are separately purchased apps though.
    - droussel 8y ago
      Not always, a lot of apps are universal and can be installed on both iPhones and iPads, with the UI being adapted to each.
      - graeme 8y ago
        Oh interesting. If there is a separate install is it still potentially a universal all? I guess I was wrong.
        droussel 8y ago
        I'm not sure I understand the question. You need to install it on both your iPhone and your iPad for sure. But universal apps are the exact same binary. But a lot of developers prefer to create 2 different app, 1 for iPhone and 1 for iPad for various reasons; charging separately for each being one possible reason.
    - dkonofalski 8y ago
      No they're not. They can be but there's nothing requiring them to be.

kylec 8y ago

That was just one person's opinion. Now that earnings are down, I'd guess that there's someone at Apple floating the idea of a releasing a small iPhone to boost sales, because there's a small but vocal minority of people that really want one and will immediately buy it.

kyrra 8y ago

Larger screens tend to lead to people to use their phones more, which results in more app purchases[0]. (which results in more money being made in Apple's services division). It's a way to offset the decrease in new phone sales. [0] https://www.wsj.com/articles/apple-banks-on-bigger-screens-to-drive-iphone-growth-1536505200 https://www.wsj.com/articles/apple-banks-on-bigger-screens-t...

Despegar 8y ago

It's also much better for the platform that there isn't such a wide range between screen sizes. It's incredibly hard to make UIs scale from the SE to the XS Max and both be as functional and good looking on both.

zozbot123 8y ago
> It's also much better for the platform that there isn't such a wide range between screen sizes. Not a wide range? What about the iPad and iPad Pro? iOS apps need a responsive interface anyway.
- graeme 8y ago
  Ipad apps are separately purchased apps though.
  - droussel 8y ago
    Not always, a lot of apps are universal and can be installed on both iPhones and iPads, with the UI being adapted to each.
    - graeme 8y ago
      Oh interesting. If there is a separate install is it still potentially a universal all? I guess I was wrong.
      - droussel 8y ago
        I'm not sure I understand the question. You need to install it on both your iPhone and your iPad for sure. But universal apps are the exact same binary. But a lot of developers prefer to create 2 different app, 1 for iPhone and 1 for iPad for various reasons; charging separately for each being one possible reason.
  - dkonofalski 8y ago
    No they're not. They can be but there's nothing requiring them to be.