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I know two people who said they won’t buy another phone until the day their SE won’t turn on. I agree, SE form factor solves a great problem for some people. No

I know two people who said they won’t buy another phone until the day their SE won’t turn on. I agree, SE form factor solves a great problem for some people. Not everyone wants a big screen! Apple either isn’t making enough money on the SE, not listening to their survey group, or an executive doesn’t care. They need to fix this.

deleted 8y ago
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skellera 8y ago
Does anyone really think Apple hasn’t done market research to determine which size phone would be best for them to sell? As mentioned in one of the other comments, SE was using the production lines of the 5/5s. It probably isn’t worth it to keep those going for an older phone and the R&D for a new smaller phone is a huge cost. I’m sure it’s been proven that most people want larger screens at this point. I mean, even the newer cheaper phone they have, XR, is larger than their standard XS.
- bluedino 8y ago
  I went from a 6S to an 8 Plus last year. I dind't go with the X because it was a first-generation product. The 6S feels comically small now. But, the Plus is too big. I think taking the bezels off the top and bottom would be the perfect size phone. Maybe a little smaller. I upgrade in the fall, so I'm interested to see what comes out. I'm looking forward to going back to a smaller phone, but the SE and 6S are too small IMO.
  - scarface74 8y ago
    I have an iPhone 8 Plus and it is larger than I like and heavier. I bought it because I needed the larger screen to watch tutorial videos on the go that had a lot of text and the battery life was better than any other iPhone. But the X size phone is tempting. But I don’t see myself buying another phone for 3 years.
- aczerepinski 8y ago
  When Steve Jobs was alive, market research didn’t dictate all these things. They built the best product possible and the ergonomics of the hand guided the shape of the phone.
- chooseaname 8y ago
  > Does anyone really think Apple hasn’t done market research to determine which size phone would be best for them to sell? Given that around 70% of the iPhones in use are the 4.7" and under sized phones, I would say it is questionable. People like that form factor.
- addicted 8y ago
  Apple clearly didn't think bigger form factors made sense for a while, until Samsung proved them terribly wrong. I do agree that in this case their market research about the SE is probably solid, but I think it's a mistake to assume that their market research is always correct.
- iscrewyou 8y ago
  No no no. People with small hands don’t want large phones. You can’t take ergonomics out of the equation. You can add a small keyboard or whatever you want. Some people actually can’t use big devices. Shorter people are not a small minority for crying out loud. There’s a decision being made somewhere along the line that’s taking the smaller phone away from these people. It’s probably not an issue in focus groups. That leaves you with the other two options.
ryanwaggoner 8y ago
Or maybe there’s a fourth option: they’re listening and they know something you don’t. Maybe 1% of people will never buy an iPhone again if it’s not the SE, but that doesn’t mean it’s worth it to keep offering it.

deleted 8y ago

[deleted]

skellera 8y ago

Does anyone really think Apple hasn’t done market research to determine which size phone would be best for them to sell? As mentioned in one of the other comments, SE was using the production lines of the 5/5s. It probably isn’t worth it to keep those going for an older phone and the R&D for a new smaller phone is a huge cost. I’m sure it’s been proven that most people want larger screens at this point. I mean, even the newer cheaper phone they have, XR, is larger than their standard XS.

bluedino 8y ago
I went from a 6S to an 8 Plus last year. I dind't go with the X because it was a first-generation product. The 6S feels comically small now. But, the Plus is too big. I think taking the bezels off the top and bottom would be the perfect size phone. Maybe a little smaller. I upgrade in the fall, so I'm interested to see what comes out. I'm looking forward to going back to a smaller phone, but the SE and 6S are too small IMO.
- scarface74 8y ago
  I have an iPhone 8 Plus and it is larger than I like and heavier. I bought it because I needed the larger screen to watch tutorial videos on the go that had a lot of text and the battery life was better than any other iPhone. But the X size phone is tempting. But I don’t see myself buying another phone for 3 years.
aczerepinski 8y ago
When Steve Jobs was alive, market research didn’t dictate all these things. They built the best product possible and the ergonomics of the hand guided the shape of the phone.
chooseaname 8y ago
> Does anyone really think Apple hasn’t done market research to determine which size phone would be best for them to sell? Given that around 70% of the iPhones in use are the 4.7" and under sized phones, I would say it is questionable. People like that form factor.
addicted 8y ago
Apple clearly didn't think bigger form factors made sense for a while, until Samsung proved them terribly wrong. I do agree that in this case their market research about the SE is probably solid, but I think it's a mistake to assume that their market research is always correct.
iscrewyou 8y ago
No no no. People with small hands don’t want large phones. You can’t take ergonomics out of the equation. You can add a small keyboard or whatever you want. Some people actually can’t use big devices. Shorter people are not a small minority for crying out loud. There’s a decision being made somewhere along the line that’s taking the smaller phone away from these people. It’s probably not an issue in focus groups. That leaves you with the other two options.

ryanwaggoner 8y ago

Or maybe there’s a fourth option: they’re listening and they know something you don’t. Maybe 1% of people will never buy an iPhone again if it’s not the SE, but that doesn’t mean it’s worth it to keep offering it.