There's plenty of ways to express it. Call it exploitative, dishonest, money-grubbing, soulless. If you instead call it "non-user-friendly," expect people to be

There's plenty of ways to express it. Call it exploitative, dishonest, money-grubbing, soulless. If you instead call it "non-user-friendly," expect people to be confused, because that's not what "user-friendly" means.