For a company that size, "incredibly diversified" is a huge overstatement I think. They have devices (phones, tablets, computers, watches), 3rd party content st

For a company that size, "incredibly diversified" is a huge overstatement I think. They have devices (phones, tablets, computers, watches), 3rd party content store and... they all rely on each other (ecosystem effect), which makes them arguably even less diversified. Remove phones and (I believe) the whole company would just crash. How their plans for for new lines of business in 2019 and 2020 will be crucial. Compare that to for example how Microsoft have split their dependence on Windows, and now have xbox, azure, office as truly diverse business lines. Or Amazon and their AWS division (their content still relies too much on Prime subscriptions coming from the store). "Doing bad" is not a good description, but in terms of trajectory, they are far from a safe strategic bet right now.