Well isn't it something like: in times of wealth sales & marketing take over to promote growth (like a CMO becomes the CEO); in rough times it's finances that t

Well isn't it something like: in times of wealth sales & marketing take over to promote growth (like a CMO becomes the CEO); in rough times it's finances that take over to cut costs and prevent losses (like a CFO becomes the CEO)... The thing is, for some big companies Product is under the wing of marketing in some way... even if product releases are from a selected internal catalog to fill local market needs.