4 ms·
It happens to a majority of companies when they grow. Product innovation seizes to exist as market share grows ('don't mess things up! don't be too risky!') an
by ulfw 8y ago
It happens to a majority of companies when they grow.
Product innovation seizes to exist as market share grows ('don't mess things up! don't be too risky!') and Sales takes ownership.
- libertine 8y agoWell isn't it something like: in times of wealth sales & marketing take over to promote growth (like a CMO becomes the CEO); in rough times it's finances that take over to cut costs and prevent losses (like a CFO becomes the CEO)... The thing is, for some big companies Product is under the wing of marketing in some way... even if product releases are from a selected internal catalog to fill local market needs.
- theandrewbailey 8y ago> seizes ceases