For me, it's the size and headphone jack. Android vs. iOS doesn't matter much, but Apple was the only company still offering a phone that fits my two criteria.

For me, it's the size and headphone jack. Android vs. iOS doesn't matter much, but Apple was the only company still offering a phone that fits my two criteria. Now I have 3 SEs (one with a broken screen that I'll get fixed, one currently in use, one still in the box) that will hopefully last me a while - maybe the phone market returns to sensible sizes & features in a few years.