Not so much. Most of his iconic designs are actually pretty direct copies of the looks Dieter Rams of Braun created a decade or three earlier. That includes a f

Not so much. Most of his iconic designs are actually pretty direct copies of the looks Dieter Rams of Braun created a decade or three earlier. That includes a fair selection of the original iPhone apps and icons. Surprising perhaps considering the brouhaha over rounded corners. That doesn't make them bad, but Ive seems to take mostly the look not the design philosophy. Meanwhile he pursues the cult of thinness.