3 ms·

Competing on price is not in Apple's DNA and that's a good thing for a company that obsesses on providing top end user experience. But eventually all products a

Competing on price is not in Apple's DNA and that's a good thing for a company that obsesses on providing top end user experience. But eventually all products and innovations become commoditized and providing differentiation becomes harder every day. A primary thing that has kept Apple alive 'n kicking is establishing new product categories and exploit first mover advantage to the fullest. Mac > iPhone > iPad > Watch are things in right direction but they desperately need more arrows. I'm hopping Smart Home, VR and car would be the next product lines where they can change the game. To keep growth rate going they need one iPhone like major product every 15-20 years and new minor product every 3-5 years. Ability to continue creating new product lines seems to be the precondition for sustained growth rate for Apple's business model given the inevitable commoditization cycles and subsequent race to the bottom for margins.

whywhywhywhy 8y ago
> and that's a good thing for a company that obsesses on providing top end user experience Do they actually do that though? Feels like BOM reduction exercises like removing the short power cable from their $3000 laptops and headphone dongles from their $1000 phone, laptops still shipping with painfully low space that triggers space warnings on their OS after you add just a few files to them (complete nightmare if you work at a company that cheaps out on laptops). Feels like the user experience is actually secondary to maximizing ASP and minimizing BOM.
- noir_lord 8y ago
  Agreed, GF has an iphone 8. I have a Nokia 6.1 (the black copper one). Side by side if I knew nothing about either I'd be hard pressed to tell which was the 800 quid phone and which was the 200 quid phone. Throw in AndroidOne and recent Android and the experience is largely similar, I mean sure the processor in hers would murder mine in a benchmark but in real world use do I ever care about it, they feel equally fast on a human time scale (and I have a better adblocker). There was a time that putting an iphone next to a 200 quid phone would have been a laughable comparison not so much anymore.

whywhywhywhy 8y ago

> and that's a good thing for a company that obsesses on providing top end user experience Do they actually do that though? Feels like BOM reduction exercises like removing the short power cable from their $3000 laptops and headphone dongles from their $1000 phone, laptops still shipping with painfully low space that triggers space warnings on their OS after you add just a few files to them (complete nightmare if you work at a company that cheaps out on laptops). Feels like the user experience is actually secondary to maximizing ASP and minimizing BOM.

noir_lord 8y ago
Agreed, GF has an iphone 8. I have a Nokia 6.1 (the black copper one). Side by side if I knew nothing about either I'd be hard pressed to tell which was the 800 quid phone and which was the 200 quid phone. Throw in AndroidOne and recent Android and the experience is largely similar, I mean sure the processor in hers would murder mine in a benchmark but in real world use do I ever care about it, they feel equally fast on a human time scale (and I have a better adblocker). There was a time that putting an iphone next to a 200 quid phone would have been a laughable comparison not so much anymore.