I think the author makes a giant mistake when he says the following: “For the foreseeable future, it looks like independent blogs are back. Still, there’s a go

I think the author makes a giant mistake when he says the following: “For the foreseeable future, it looks like independent blogs are back. Still, there’s a good business opportunity waiting for someone, as Medium seem intent on squandering the potential they had.” I would argue the problem is that making a free blogging network like medium is NOT a good business idea. The reason things like Wordpress, Ghost, etc. work as a business is they have figured out a customer (bloggers) and something to charge them for (their paid blog hosting features). The reason those sites don’t work as great discovery networks is it turns out their customers are possessive of their audiences and don’t really want the platform to be directing them elsewhere. Medium is now trying to figure out a way for the readers to be the customers, which is just a really hard problem in the era of the internet and almost infinite free reading material. Not a good business opportunity at all.