I think the product is good, the message is wrong. If your message takes a 4 minute video, it's too complicated to acquire customers. That 4 minute video shoul

I think the product is good, the message is wrong. If your message takes a 4 minute video, it's too complicated to acquire customers. That 4 minute video should be part of a help document, not an explanation. Also, you should focus on project management, not on organizational paradigms. While I applaud your aims for achieving a better impact in the world, I think it's a bit over-the-top: it's a project management tool, you're not re-inventing the global economy through democracy - or, in reality, you can't change the world economy and it's org structure, but you can influence it via a project management tool. Focus your copy on differentiating yourself from other products, but don't get all high-and-mighty about how someone should run their company. If I were starting a business, I would instantly be turned off if I was told that in order to use your product, I had to give a copywriter equal say to product I created and built from day 1.