Apple has pretty hugely increased prices on their biggest product (the iphone) in the last few years without adding anything to justify the price increase. Is i

Apple has pretty hugely increased prices on their biggest product (the iphone) in the last few years without adding anything to justify the price increase. Is it really a surprise to anyone that sales are down? What did they expect to happen? Anecdotally stores near me were heavily advertising the iphone 6 still during the christmas/new years period as it seems to be the only model with a sane price.