I'd like to echo this. The grand vision makes it sound like the product isn't suitable for my needs, when it is suitable (and possibly desirable!). My needs,

I'd like to echo this. The grand vision makes it sound like the product isn't suitable for my needs, when it is suitable (and possibly desirable!). My needs, and the needs of many people who might want to give you money, are mostly humble. It would be nice if the generic messaging spoke directly to more normal needs. That said, I think a grand vision is both good to have and important to convey. It's great fodder for a blog. Tell your big story on your blog, highlight how your tool contributes to your vision, and promote it like crazy.