I feel like I missed my best opportunity (pre-social media) to combat this. IIRC, Nexium (antacid of some sort) when it was first introduced had ads everywhere

I feel like I missed my best opportunity (pre-social media) to combat this. IIRC, Nexium (antacid of some sort) when it was first introduced had ads everywhere full of people talking about the "Little purple pill" and how much it had changed their lives. There was nothing in the ads that indicated anything about what it did, just "ask your doctor if Nexium is right for you." Had I been a bit more connected at the time I think a real push to start talking about "The purple pill that cured my X" would have been amusing, with X being something like uncontrollable flatulence, incontinence, explosive diarrhea, etc. Unfortunately, that was back in the days when social media was LiveJournal and Usenet was already well on its way into decline.