More than that, you need to figure out how administrators view your offering, i.e. How much money does it make them. Some things doctors like cause the hospital

More than that, you need to figure out how administrators view your offering, i.e. How much money does it make them. Some things doctors like cause the hospital to lose money -- like actually spending time getting to know patients and understand their condition, or keeping them out of the hospital. Doctors aren't always the people running things