I disagree in part with you. I also disagree with the fatalistic tone of the article, but I think it gets more points right than wrong. One of the directions t

I disagree in part with you. I also disagree with the fatalistic tone of the article, but I think it gets more points right than wrong. One of the directions that Apple has taken iPhones in recent years is making them more durable and in iOS 12 they have sought to ensure the continued viability of some of their older models. It is more likely today than it was when the first iPhone came out that your phone will last you up to a good 5 years or so. It’s possible that it might take you even longer if there isn’t anything specifically driving you to upgrade, such as a better enough camera that convinces you to upgrade sooner. Apple’s strategy has served them very well for a very long time, but that doesn’t mean it might not be time for a strategic shift. What are the reasons people buy Android phones? What can Apple do to entice them to switch that they have never done, or been willing to do? Maybe it’s time to build market-specific SKUs for India or China or even Europe or Africa?