It is all to easy to call some result inevitable but doing so simply obscures the road(s) not taken. Apple was an innovative company. It is no longer innovative

It is all to easy to call some result inevitable but doing so simply obscures the road(s) not taken. Apple was an innovative company. It is no longer innovative it is exploitative. It is trying to optimize its current market and product without doing the hard work required to innovate. The iPod was a remarkable innovation that few people could understand even after seeing it. (Here's looking at you Zune). Tim Cook is not an innovator, Steve Jobs was. It would be interesting to discuss the why and how of Apple not finding or developing another Steve Jobs.