I think that part of the problem is the "verbing" of their brand. Nowadays even my grandparents (who don't even have a web connection) have a DVR, but most peo

I think that part of the problem is the "verbing" of their brand. Nowadays even my grandparents (who don't even have a web connection) have a DVR, but most people don't know the difference between the DVR they get from Comcast and an actual Tivo. Since most people use the word 'Tivo' to describe all DVR's this education problem is incredibly tough to overcome.