I decided a long time ago that I wanted to work on things that there aren't any design patterns for yet. Any potential client/startup that comes to me asking f

I decided a long time ago that I wanted to work on things that there aren't any design patterns for yet. Any potential client/startup that comes to me asking for help with their e-commerce business, unless it's something truly unique, I always say, get a Shopify/Squarespace account first don't waste time on designing for something that has so many established design patterns already. Whereas if someone comes to me for help with robotics, crypto, trading, AI, complex services in healthcare etc, that's where I want to help. I have recently further decided to focus on industries with jobs aren't desk related (i.e. where you don't sit in front of a computer). These make up 80% of the just that exist out there yet only get around 1% of the actual investments from ex. Sillicon Vally investors. So our venture studio is now also focusing on that which is a very interesting space and kind of allow me to come full-circle with the kind of jobs my parents had (cleaning lady and plumber).