You gain more conscious decision making and that can help you a lot in life. Sure you could just give in and "go with the flow" because that's what majority do

You gain more conscious decision making and that can help you a lot in life. Sure you could just give in and "go with the flow" because that's what majority does and it's very convenient. Also people as social beings want to belong to groups and doing the same stuff they do is the easiest way to gain access to groups. That's the reason why so many use WA and FB and don't even care about their data. They already gave up and make fun about those who haven't. If you have courage and a strong personality you can withstand this peer pressure. If you are cool enough there will be others to follow you. If not you can also learn to deal with that and in the end it's only necessary to have a few really good friends in your life. TLDR; You gain more control over your life and strengthen your personality.