That slogan was actually marketing the pill towards men in 1964, not women. So what you're actually comparing is how marketers appealed to men in 1964 vs how t

That slogan was actually marketing the pill towards men in 1964, not women. So what you're actually comparing is how marketers appealed to men in 1964 vs how they would in 2019. Sure I agree that like many things in the 60s that ad was patronizing, probably toward both genders. What is probably most interesting about that comparison in my opinion is that a birth control ad targeting men in 2019 would probably appeal to their desire to protect themselves, not their partners...