I think this is really the issue when addressing these kinds of pollution problems. It's hard for people to prioritise their actions because they don't underst

I think this is really the issue when addressing these kinds of pollution problems. It's hard for people to prioritise their actions because they don't understand the relative importance of the consequences. When they hear "problem X is mitigated by Y" they think the issue has been solved, even though there are several other much more serious problems that they didn't know about. Quite frequently I have found that well meaning environmentalists complicate matters by focusing attention on issues that are less important. Being motivated to make a positive difference and being educated on the best courses of action is not necessarily correlated unfortunately. When you throw bad actors into that mix, it gets so confusing that even the most determined and educated can get muddled.