it massively depends on your market. Insurance and debt keywords pay much more per click than the code related keywords I have on my blog. The only figure you s

it massively depends on your market. Insurance and debt keywords pay much more per click than the code related keywords I have on my blog. The only figure you should be interested in is your CTR. If it's above 5% then you're doing really well. Average is probably less than 1% CTR. Good is 2-3%. In my experience anyway.