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Could you point to research related to the 80% or similar stats? I am in an internal conversation regarding building an app vs a website and would love to have
by andrei_says_ 8y ago
Could you point to research related to the 80% or similar stats?
I am in an internal conversation regarding building an app vs a website and would love to have some ammo for my arguments.
Consultant is trying to sell an app and to me that looks crazy given that a website could fulfill the same purpose without platform fragmentation, installation etc.
- bohinjc 8y agoNot OP but I use multiple sources when doing consulting on mobile strategy. Not sure if every source allows to copy/paste data here so I'll just name the sources here : - comScore MMX Multi-Platform, January 2017 - Deloitte Global mobile Consumer Survey, May 2016 - eMarketer, App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market, July 2015 - Selio user acquisition costs