That's only bypassing the payment system. What about the other issue, specifically Apple which can 'deplatform' you from their garden and you have no way of ge

That's only bypassing the payment system. What about the other issue, specifically Apple which can 'deplatform' you from their garden and you have no way of getting your app on an iPhone? Apple could just remove the Netflix app. What then? Smaller companies have no recourse or resources to fight it and are effectively dead. At least on Android you still have the option of another app store, however it is also not the same and Google may block alternate source in its next os. This is a much bigger problem than when Microsoft was shipping IE pre installed. You could always remove it and install something else. You can not do that on an iPhone.