The key consideration with Blue Ocean is that it is based upon an existing Read Ocean; you take some features/functions/value propositions from an existing mark

The key consideration with Blue Ocean is that it is based upon an existing Read Ocean; you take some features/functions/value propositions from an existing market, reduce some, enhance some and drop some etc. etc. to create your blue ocean. e.g Cirque Du Soliel = Circus - animals - multiple simultaneous acts + more acrobats + (new)musical element etc. etc. You can't parachute in a new market from the sky ! ( however , I have argued that it was poor execution strategy that doomed Tivo and not marketing --which they blew as well.)