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I'm also having some difficulty with this article. The explanation seems to make sense in hindsight but "create a new market" is also a viable business strategy
by jkuria 16y ago
I'm also having some difficulty with this article. The explanation seems to make sense in hindsight but "create a new market" is also a viable business strategy. Isn't that what creating "blue oceans" is about? where there are no sharks that cut each other up and bloody the water? Where you can rake in insane profits for years if you manage to pull it off? I vaguely remember reading some HBS article about this. Examples were Cirque Du Soliel et al
- badmash69 16y agoThe key consideration with Blue Ocean is that it is based upon an existing Read Ocean; you take some features/functions/value propositions from an existing market, reduce some, enhance some and drop some etc. etc. to create your blue ocean. e.g Cirque Du Soliel = Circus - animals - multiple simultaneous acts + more acrobats + (new)musical element etc. etc. You can't parachute in a new market from the sky ! ( however , I have argued that it was poor execution strategy that doomed Tivo and not marketing --which they blew as well.)