"While this is obviously true, the point in your business's life at which you decide to stop coding is of critical importance." Just to clearify, when Rand say

"While this is obviously true, the point in your business's life at which you decide to stop coding is of critical importance." Just to clearify, when Rand says "grunt-level work" he means SEO and not coding. Early on at SEOmoz the coding was done by a guy y'all might know as "The Oatmeal."