My point was that it was neither marketing nor sexiness that was the root cause of failure. It was simply that most TVs are already plugged into cable cos or Di

My point was that it was neither marketing nor sexiness that was the root cause of failure. It was simply that most TVs are already plugged into cable cos or Dishnetwork boxes. They had an opportunity to make a deal with the "gatekeepers of TV". They chose to fight and had their ass handed to them. Also note that Apple entered the smartphone market after securing a deal from AT&T to subsidize the cost of the phone. That was their execution strategy and it delivered.