Valuing Apple or Amazon or Google or Facebook or Netflix or Microsoft or any other large consumer-oriented tech company at a trillion dollars is kind of idiotic

Valuing Apple or Amazon or Google or Facebook or Netflix or Microsoft or any other large consumer-oriented tech company at a trillion dollars is kind of idiotic. But this article is about Apple, so let's take stock of why Apple, for the moment, isn't actually worthy of the magical 1 trillion dollar value. ONE: They are now years, past Steve Jobs, and there's no one slated to operate the helm, with the type of aggression that characterized his personality. TWO: Weak design decisions, that lack depth of strategy. Minimalism is cute, and Apple is capable of crafting devices with a degree of charm, but they are truly failing to grasp that a device must command degrees of multi-faceted utility, and without that, a device just isn't very charming. Fewer ports, and reduced diversity of ports has been much more punishing than any of Apple's key decision makers would have guessed. THREE: Marked hostility toward repairs. Apple products can't be classed as anything other than disposable appliances with a two year shelf life, with near zero resale value, and a total lack of customizability. You can't fix them, change them, or do much else, except return them to the store you bought them at, if you kept the receipt. It may be tempting to laugh this off, and turn a blind eye to such facts, but anyone who might dare ignore this fact is absolutely tone-deaf to the concerns of anyone and everyone making less than $200K a year. If you'd rather not associate your brand with individuals below that pay grade, that's fine, but don't expect to be valued at ONE TRILLION DOLLARS, if that's your attitude.