> If it was hard to get people to test drive your app, then 90% of app installs would not be test runs. They would be one time permanent installs. I think you

> If it was hard to get people to test drive your app, then 90% of app installs would not be test runs. They would be one time permanent installs. I think you and I have opposite understandings of the same data. You're looking at a high abandon rate after installation and claiming that it represents an increase in customers going out to find apps. I don't think there's any substantive evidence of this. You have evidence showing that customers have a strict filter on what they keep on their phones. Why does a tightening of one stage of the pipeline have anything to do with a loosening at a previous stage? There aren't a fixed number of installations that stick, uninstalling an application does not mean the customer will go right back out and install something else. > I think we both know that I could scour the internet and find 1,000 articles filled with statistics showing that people are constantly installing and uninstalling apps That people uninstall most apps they eventually do install does not imply a regular stream of new installations.