If they are really a lottery, they are betting it on nobody from Poland taking interest in them, because lotteries in Poland are de-facto state monopoly due to

If they are really a lottery, they are betting it on nobody from Poland taking interest in them, because lotteries in Poland are de-facto state monopoly due to amount of requirements imposed on lottery organizers: Lottery draws are done in presence of commission including members of state's Commission of games and gambling (Komisja gier i zakładów - KGiZ). Commission members are named in document describing game's terms and conditions. Commission records and protocols drawing process, and stores those because lottery participants have unconditional right to request access to them. Possible fines went into millions of PLN - enough to sink small company and piss off larger one. I've been working at advertising agency doing lotteries for certain big home brand. The way we did that was paying 3rd party company with ties to KGiZ for organizing those, because it was crazy to try doing it otherwise.