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What makes the biggest difference on the iPhone is the sheer number of downloads. There are more iOS users, and each user uses a lot more apps. So an app that
by greengarstudios 16y ago
What makes the biggest difference on the iPhone is the sheer number of downloads. There are more iOS users, and each user uses a lot more apps.
So an app that gets 200,000 downloads on Android, might get 2,000,000 downloads on iPhone. (These numbers are roughly based on actual figures for my apps, like Brain Tuner [a simple game I created], which are available on both iOS and Android.)
Even if the CPM stays the same, revenue would be 10x because there are about 10x the impressions.