This is so right on. Yes there are pros/cons with PWAs vs native (and with the other simpler examples listed below. Put all those into the mix with questions

This is so right on. Yes there are pros/cons with PWAs vs native (and with the other simpler examples listed below. Put all those into the mix with questions about your riskiest product hypothesis, access to most representative users and pick the winner. Biasing always toward PWAs sounds more like a bias toward a particular solution yourself vs what makse sense for your business. Having said all that, I agree that for many simple apps the better user experience, in-app, isn't that much different except in one major way: discover and re-discovery later. When you install an app on your phone, there is a nice big button on your screen at all times so you can come back to it. Getting people to install is hard but once they have it is way way better discovery experience than a web app. Adding a link to your desktop still feels pretty janky (right or wrong) to most people and most people don't know how to do that.