It seems they are going after advertisers: https://www.cnet.com/news/warner-bros-settles-with-ftc-for-not-disclosing-it-paid-pewdiepie-youtubers-for-marketing-c

It seems they are going after advertisers: https://www.cnet.com/news/warner-bros-settles-with-ftc-for-not-disclosing-it-paid-pewdiepie-youtubers-for-marketing-campiagn/ https://www.cnet.com/news/warner-bros-settles-with-ftc-for-n... Regarding the platforms, how are they supposed to know if the uploader got paid to do a video? If it was obvious, we wouldn't need these disclosures in the first place!